Advanced SEO Guide Part 2: Deep Tactics — Semantic SEO, Pruning, & Schema (2025-26)

Part 2: Deep SEO Tactics — Backlinks, Pruning, & Technical Mastery

Part 1 me humne SEO ki **foundation** (base) bana li. Ab hum kuch aise **advanced tools** use karenge jinse aapka content aur aapki website Google ki nazron me **superstar** ban jaye. Yeh sab bilkul 10th class ke **science experiments** ki tarah hain — thoda dhyaan se karna padega, par result 100% milega!

1. Semantic SEO — Keywords Nahi, Topics Ko Samjho

Basic SEO me hum sirf **main keyword** (jaise: “best shoes”) use karte the. Advanced SEO me, Google ab bahut smart ho gaya hai. Woh dekhta hai ki aapne apne topic ko **kitna accha cover** kiya hai.

Example:

Agar aapka topic hai: **"Coffee Banane Ka Tarika"** (Transactional Intent)
Toh Google expect karta hai ki aapke article me yeh **sub-topics** (semantic keywords) bhi honge:

• Coffee beans ka selection
• Milk ko garam karne ka sahi tarika
• Espresso machine ya filter coffee maker ka use
• Sugar aur flavor ki quantity

Semantic SEO ka matlab hai, apne article ko **sirf keyword se nahi, poore topic se bharo**. Jaise aap Science ke chapter me main heading ke saath sub-headings bhi likhte ho. Iske liye aap **Google ke 'People Also Ask'** (PAA) section aur **'Related Searches'** ko dekho — wohi aapke **sub-headings** hain!

✨ Pro Tip: Apne main keyword ko search karo. Jo bhi **top 3 articles** rank kar rahe hain, un sab ke **H2/H3 headings** ko ek list me utaar lo. Apne article me un sabhi points ko cover karo + kuch extra unique information daalo. Isse aapka content unse **10X better** ban jayega.

2. Backlink Audit & Pruning — Kabaddi Game Ka Referee

Off-Page SEO (Backlinks) ka matlab hai ki dusri high-authority websites aapko **"vote"** de rahi hain. Par saare votes acche nahi hote!

• **Accha Backlink:** Jaise Science teacher aapko recommend kare. (**Quality**)
• **Bura Backlink:** Jaise koi bekar student aapko cheat karne ko bole. (**Spam/Toxicity**)
  
  

**Backlink Pruning** ka matlab hai: Apni profile se saare **bure (toxic) backlinks** ko hatana. Agar aapko koi low-quality, spammy, ya irrelevant website link kar rahi hai, toh Google isse **negative point** deta hai.

Kaise Karein Pruning?

1. **Tool Use Karo:** Ahrefs ya SEMrush jaise tools use karke apni backlink list download karo.
2. **Toxic Links Identify Karo:** Aise links jo kisi gambling site, adult content, ya bilkul hi irrelevant topic se aa rahe hain, unhe mark karo.
3. **Google Disavow Tool:** Google Search Console me jaakar in **bure links ko disavow** (mana) kar do. Isse Google samajh jayega ki yeh links aapki galti nahi hain.

3. Content Pruning — Faltu Cheezein Delete Karo

**Content Pruning** ka matlab hai apni website se **weak ya bekar content** ko hatana ya **improve** karna. Socho, agar aapki school bag me 10 saal purani, phati hui copies hain, toh woh aapke bag ka **weight** badhaengi, par marks nahi!

Content Pruning Steps:

1. **Identify Weak Pages:** Google Analytics/Search Console me dekho ki kaun se pages par **zero traffic** hai, ya **bahut kam clicks** aa rahe hain.
2. **Decision Lo:**
   • **Improve:** Agar content achcha hai par ranking nahi mil rahi, toh use **EEAT factor se improve** karo (expert ki raay daalo).
   • **Merge:** Agar 3 chote, similar topics hain, toh unhe **ek bade pillar content** me mila do.
   • **Delete & Redirect:** Agar content bilkul hi bekar aur out-of-date hai, toh use **delete** karo aur uske URL ko **301 Redirect** se kisi high-quality page par bhej do. (Isse us page ki thodi bahut authority waste nahi hoti).

4. Technical SEO ki Zaroori Baatein

Technical SEO aapki website ka **"engine"** hai. Engine smooth nahi hoga toh Ferrari bhi nahi chalegi!

Schema Markup (The Secret Label)

Schema (ya Structured Data) ek **hidden code** hota hai jo aapki website me lagta hai. Yeh Google ko directly batata hai ki aapka page kya hai (jaise: Recipe, Product, Review, FAQ).

• **Benefit:** Schema lagane se aapke search result me **rich snippets** (star ratings, photos, FAQ drop-down) aate hain. Yeh aapki CTR (Click-Through Rate) ko **2X** tak badha deta hai.

Core Web Vitals (Website Ki Speed)

Yeh 3 speed metrics hain jo Google dekhta hai:

1. **LCP (Largest Contentful Paint):** Website ka sabse bada hissa kitni jaldi load hua. (Fast loading time)
2. **FID (First Input Delay):** User ne pehli baar click kiya toh kitni jaldi website react ki. (Smooth interaction)
3. **CLS (Cumulative Layout Shift):** Page load hote time kitna **hilta-dulta** hai. (No unexpected shifts)

**Rule:** Aapki site **fast aur stable** honi chahiye, khas kar Mobile par!

5. YMYL — Paisa Ya Health Ke Topics

**YMYL** (Your Money or Your Life) topics woh hain jo seedhe user ke **paison, health, ya future** ko affect karte hain (jaise: financial advice, medical guidance, legal info).

Agar aap YMYL topic par content likh rahe hain, toh **EEAT 100% zaroori** hai. Aapko prove karna padega ki aap **ek certified doctor ya financial expert** ho, nahi toh Google aapko kabhi rank nahi dega.

Part-2 Conclusion

Advanced SEO ek **strategy game** hai. Aap sirf keywords nahi daal rahe, aap Google ke **trust** ko jeet rahe hain. Semantic SEO se topic ko poora cover karo, Pruning se website ko clean rakho, aur Technical SEO se speed ko high rakho. Agar aap yeh sab karte hain, toh 2025-2026 me aapko top rank se koi nahi rok sakta!